Now in existence for 16 years, BETC holds a unique place in the international advertising industry. BETC regularly wins international prizes for its campaigns. As Chairman of BETC, Rémi has consistently challenged the traditional limits of advertising, opening up his agency to new creative fields.
From tohe was President of the French Art Directors Club, the association that represents advertising creatives, and inhe was Guest Editor of The Gunn Reportwhich ranks the best creative agencies around the world. In recent years, Rémi Babinet has focused his efforts on creating a micro network in five international locations.
Betc Paris: Global Advertising Agency - AbeBooks:
She has five children. Mercedes was born in Catalonia and came to France at the age of six.
She is a noted advisor on subjects related to consumer issues and on all subjects related to brand betc by. Mercedes is a branding expert: She builds and manages global brands. She played a major role in the transformation and development of the agency, particularly in the development of brands such betc by Air France, Bouygues Telecom, E.
For the latter she played an essential role in the success of the « Save our Species » campaign which replaced the famous brand crocodile with endangered species.